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söndag 11 oktober 2009

Niche Marketing - The Ultimate Blueprint For Newbies

By Clyve Colins

There are people who think that the only way to make sales is by pushing their offer really hard. However, this is not entirely true. Marketing is all about providing as much value as possible at a good price. Marketing starts from the moment you get word of your offer out there. Marketing has spread to all corners of society. Everybody, whether you know it or not, is attempting to market something.

Niche marketing is becoming an emerging trend nowadays. A niche is a tightly defined market segment. Niche marketers simply focus on a small niche group. They find it easier to cater to this small group of prospects.

Lexus is a good example. It produces a small quantity of vehicles annually. It profits by offering their cars to a tightly niched group of people. They channel all their efforts in providing for their niche market segment. There are dozens of other companies that focus on niches too.

Another advantage is that niche marketing has less competition. People will be unlikely to try to compete in a small niche markets. It is also important that you have a unique offer to meet your customers meet. You might have to create it just for your market.

Before going all out in your niche market, you should always test your market first. One way is to launch your offer to a smaller group of people in the niche for a reduced price. You could also distribute it and ask for opinions. This will make sure your offer will sell in that niche market. Also, this will ensure that you do not waste anymore precious time creating an offer for a market that will not buy your offer anyway.

The niche marketer will have to promote and explain their product and services in such a way that reaches out to their intended group of customers. Say if a local alcohol distribution company were to promote its drinks, it could give it away at nearby nightclubs.

Branding is also important in a niche market. Branding is a powerful psychological tool that marketers often employ. Online niche market is simply marketing on the Internet. Online niche market focus on small segments of the web. Online niche marketers create websites to promote their offer to prospects. If you do it the right way, it is extremely easy to create a passive income online.

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