One of the most popular ways for businesses and individuals to make money online is to own and operate an ecommerce website or an online shop. While you can make money by selling advertising space, pay-per-click marketing, or affiliate programs, selling products offers the highest potential income.
In this article we will take a look at 7 things most good ecommerce sites have in common.
Site-Wide Search Engine
It's very important that you make it as easy as possible for visitors to find the products that they are looking for. Ecommerce sites that include a large number of products can become difficult to navigate, and many of your visitors will prefer to simply do a quick search rather than browse through a lot of pages. If you search is effective it will help them to find what they are looking for.
Easy Checkout
One of the most important factors in making an ecommerce site user-friendly is to have a simple and quick checkout process. Ask customers to supply only the information that is necessary and they will appreciate the ease of the process. A long, complicated process will result in lost sales.
Accessible
Ecommerce sites are not alone in the need for accessibility, this really applies to all websites. However, it is especially critical to online shops because you cannot sell products to people who cannot access your site. Be sure to do sufficient testing in all major browses and operating systems.
Visited
An ecommerce site can be designed and built perfectly, and it can even sell the greatest products in the world, but if no one is visiting the site it won't make any money. You should have a marketing and advertising plan for your ecommerce site and, ideally, a budget to purchase some ads and/or hire a marketing person.
Trust from Would-Be Purchasers
Many visitors who are interested in making a purchase will want to know that they can trust the site/company before making an online purchase. A lot of people are hesitant to provide credit card details on a site that they have not used before. In order to gain their trust you may want to link to a Better Business Bureau report of show logos from payment processors like Verisign or PayPal.
SEO'd
Online searches provide some of the highest quality of traffic that you can get to your site. People who find your site through a search are looking for what you have to offer, so they are pretty likely to buy if your site does a good job. Many ecommerce sites suffer from poor search engine optimization. This is a huge topic that cannot be covered here, but if you are not familiar with SEO make sure that you consult with a professional.
Design
The looks of an ecommerce site are not as important as the functionality and the products that are offered, but it should help to provide visitors with a pleasant overall experience on the site.
In this article we will take a look at 7 things most good ecommerce sites have in common.
Site-Wide Search Engine
It's very important that you make it as easy as possible for visitors to find the products that they are looking for. Ecommerce sites that include a large number of products can become difficult to navigate, and many of your visitors will prefer to simply do a quick search rather than browse through a lot of pages. If you search is effective it will help them to find what they are looking for.
Easy Checkout
One of the most important factors in making an ecommerce site user-friendly is to have a simple and quick checkout process. Ask customers to supply only the information that is necessary and they will appreciate the ease of the process. A long, complicated process will result in lost sales.
Accessible
Ecommerce sites are not alone in the need for accessibility, this really applies to all websites. However, it is especially critical to online shops because you cannot sell products to people who cannot access your site. Be sure to do sufficient testing in all major browses and operating systems.
Visited
An ecommerce site can be designed and built perfectly, and it can even sell the greatest products in the world, but if no one is visiting the site it won't make any money. You should have a marketing and advertising plan for your ecommerce site and, ideally, a budget to purchase some ads and/or hire a marketing person.
Trust from Would-Be Purchasers
Many visitors who are interested in making a purchase will want to know that they can trust the site/company before making an online purchase. A lot of people are hesitant to provide credit card details on a site that they have not used before. In order to gain their trust you may want to link to a Better Business Bureau report of show logos from payment processors like Verisign or PayPal.
SEO'd
Online searches provide some of the highest quality of traffic that you can get to your site. People who find your site through a search are looking for what you have to offer, so they are pretty likely to buy if your site does a good job. Many ecommerce sites suffer from poor search engine optimization. This is a huge topic that cannot be covered here, but if you are not familiar with SEO make sure that you consult with a professional.
Design
The looks of an ecommerce site are not as important as the functionality and the products that are offered, but it should help to provide visitors with a pleasant overall experience on the site.
About the Author:
Steven Snell is a web designer that enjoys observing design trends of e-commerce web design and development. He has a gallery of the best ecommerce sites.
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