It's time to set the record straight about fair trade coffee and other products that are grown and harvested under the Fair Trade Commission. Since we all know that buying products which support fair pay, good conditions, and potential for growth is high on our social conscious, we want to ensure we don't financially support companies that don't offer these things.
The Fair Trade Commission was designed to ensure that as a country we are purchasing products that are grown and produce by people that are fairly treated and paid for their labor.
The talk that the fair trade products are nothing more than marketing ploys to get those who can afford it to pay more for a bag of coffee is really not based in reality. There are not guilt methods to the marketing, just the passing along of general information about what the fair trade seal really means. In retrospect, these coffees are not necessarily any more expensive than the coffee you already buy.
An average person does want to make a difference in the world. And they are very happy to believe that by just choosing one brand of coffee over another is a way to make a difference without having to leave the comforts of their homes or their lives.
Our planet has been abused for hundreds of years, so we can take what it is that we need for our coffee, clothes and jewelry. So would it not be a perfect way to get people to buy your product if they believed that there was a commission out there that was looking out for not only the people growing the product but for the environment of where the product was being grown, as well?
This is not some dubious plan to get you to buy specific coffee. The Fair Trade Commission is a long term program that has been developing communities around the world much longer than the general public knows. Going one step further they take the time to teach farming methods that create sustainable farms that do not harm the environment. Fair trade coffee come from places where change is real.
The Fair Trade Commission was designed to ensure that as a country we are purchasing products that are grown and produce by people that are fairly treated and paid for their labor.
The talk that the fair trade products are nothing more than marketing ploys to get those who can afford it to pay more for a bag of coffee is really not based in reality. There are not guilt methods to the marketing, just the passing along of general information about what the fair trade seal really means. In retrospect, these coffees are not necessarily any more expensive than the coffee you already buy.
An average person does want to make a difference in the world. And they are very happy to believe that by just choosing one brand of coffee over another is a way to make a difference without having to leave the comforts of their homes or their lives.
Our planet has been abused for hundreds of years, so we can take what it is that we need for our coffee, clothes and jewelry. So would it not be a perfect way to get people to buy your product if they believed that there was a commission out there that was looking out for not only the people growing the product but for the environment of where the product was being grown, as well?
This is not some dubious plan to get you to buy specific coffee. The Fair Trade Commission is a long term program that has been developing communities around the world much longer than the general public knows. Going one step further they take the time to teach farming methods that create sustainable farms that do not harm the environment. Fair trade coffee come from places where change is real.
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